Outside The Box
Outside The Box, Ep. 1 - Ian Williams
"Outside the Box" is an original content series highlighting sneaker culture around the globe—profiling everyday collectors with creative passions. Episode 1 features Ian Williams, a former janitor turned sneaker developer who created the 'Wet Floor' Dunk and opened a sneaker-themed coffee shop. Brought to life across Nike.com, the Nike App, email, and social (Nike Sportswear’s IGTV, Nike’s YouTube)..
ROLE
Visual Designer
DISCIPLINES
Visual Design, Art Direction, Brand Communications
Outside the Box, Ep. 1: Ian Williams - Deadstock Coffee owner, the world's first sneaker-themed coffee shop.
Outside The Box campaign ecommerce experience concept.
Studio photography of Ian William’s 'Wet Floor' Dunk and custom 1/1 Monarch’s to match.
Creative Team
Creative Directors: Dan Peters + Reef Younis
Executive Producer: Dustin Freeman
Senior Art Director: Nicole Schultz
Senior Designer: Rhett McMullen
Art Director/Designer: Jake Skirving
Lead Copywriter: Chris Lucia
Editor/Motion Design: Dan Ortiz
Set Design: Osamu Akatsu, Kira Hodgson
Many other talented creatives & producers