Nike Bags
Nike Digital Bag Experience
Integrated multi-channel digital commerce campaign to elevate product innovation and create premium brand experience featuring Nike bags and backpacks. Main campaign visuals and product photography below features the Nike Hoops Elite basketball backpack.
ROLE
Art Direction/Design Lead with Nike Brand Digital
DISCIPLINES
Concepting, Art Direction, Visual Design, Digital Strategy
Nike.com bag & backpack experience hub.
Nike.com bag & backpack detail experience pages.
Nike bag & backpack digital marketing collateral.
Detail bag and backpack product photography.
Featured product offering for Nike bags and backpacks digital campaign experience.
NIKE TEAM
Project Manager: Rob Baumann
Senior Visual Designer: Rhett McMullen
Senior Copywriter: Jonathan Marshall
Product Photographer: Trevor McIrvin
Retoucher: Bryan Abeling
Other Nike business and product teams.