Nike & NFL
Nike NFL Color Rush
Fully integrated season-long Nike and NFL Color Rush product launch campaign to debut new bold NFL team uniforms seen in action on Thursday Night Football. A highly-collaborative and comprehensive campaign featured NFL athletes from every team across Nike digital, print and out-of-home retail brand experiences.
ROLE
Lead Design with Nike North America Brand Design
DISCIPLINES
Concepting, Art Direction, Visual Design, Digital Design, Brand Design
Nike app NFL Color Rush season campaign launch.
Shoppable NFL team Color Rush product launch stories on Nike app.
Nike.com American Football cleat room product experience pages.
NFL team Color Rush seeding kits for athletes and influencers.
Nike Team
Associate Creative Director: Jon Gordon
Senior Visual Designer: Rhett McMullen, Brent Bacheller
Junior Designer: Tiffany Fung
Senior Copywriter: Jonathan Marshall
Product Photographer: Trevor McIrvin
Many other Nike business and functional teams.